The CEO Framework
A 12-month, 1:1 coaching program with two sessions a month, taking you from chaos to a clinic that runs without you. Built by a clinic owner, tested in real clinics, with ClinicDash included.
Revenue is the result, not the focus
What it is
The CEO Framework is a 12-month, 1:1 coaching program. You meet with Mike twice a month to work through the exact sequence of systems, metrics and mentorship habits we've tested inside real clinics, month by month, until they become how your team naturally works.
Why it matters
Most clinics chase revenue directly and burn out doing it. When you coach the inputs (communication, systems, mentorship), the outputs follow: fuller schedules, stronger retention, and a team that leads without you. This framework turns that belief into a plan you can actually run.
Four quarters. One focus each month.
Each month has one focus, one number to track, and one thing you walk away with. Real systems take six months to a year to become habit, and this framework is built on that timeline, not against it.
Q1 · Foundation
Clarity & Measurement
Before you can coach a team, you need a shared, honest way of seeing what's actually happening. This quarter builds the measurement philosophy and the front-desk-to-client-journey systems everything else stands on.
Q2 · Team
Roles & Development
Systems only work when the right people run them. This quarter turns clarity into ownership through defined roles, a hiring process that finds fit, and mentorship that's protected, not accidental.
Q3 · Care
Clinical Excellence & Retention
This is where trust is won or lost: in the treatment plan, the hand-off, and what happens when a client goes quiet. This quarter makes clinical excellence and retention a system, not a hope.
Q4 · Growth
Leadership & Sustainability
The final quarter turns everything into rhythm: growth your team can see, leadership habits that run without heroics, and a clinic that runs without you standing in the middle of it.
Q1 · Foundation: Clarity & Measurement
MONTH 1
Define Your Metrics: Inputs vs. Outputs
Separate what your team controls (inputs) from what they don't (outputs).
Track: Nothing graded yet. This month defines what gets measured.
Walk away with: An inputs vs. outputs map for every role.
MONTH 2
Front Desk & Lead Conversion
Train your front desk to turn inquiries into booked assessments.
Track: Lead conversion rate (target 70%).
Walk away with: A front desk call playbook.
MONTH 3
Systems Before Roles
Map the client journey and the systems that carry it.
Track: Days from first contact to first assessment.
Walk away with: A client-journey map with clear owners.
Q2 · Team: Roles & Development
MONTH 4
Focused Roles & Ownership
Give every person a clear role they can own.
Track: % of team who can explain their role and KPIs.
Walk away with: A one-page role sheet for every position.
MONTH 5
Hiring That Works
Build a meet-and-greet hiring funnel that finds the right fit fast.
Track: Show-up rate and conversion at each hiring stage.
Walk away with: A hiring funnel and a first-week onboarding plan.
MONTH 6
Mentorship Infrastructure
Make mentorship structured, protected and paid.
Track: % of team with a completed monthly mentorship form.
Walk away with: A written mentorship program.
Q3 · Care: Clinical Excellence & Retention
MONTH 7
The Treatment Plan & the Handoff
Write specific treatment plans and clean front-desk hand-offs.
Track: Booked vs. recommended plans (target 60%).
Walk away with: A written hand-off script.
MONTH 8
Chart Audits & Clinical Mentorship
Run weekly chart audits that turn into peer mentorship.
Track: % of charts audited weekly; unsigned charts at zero.
Walk away with: A weekly chart-audit routine.
MONTH 9
Fall-off & Reactivation
Catch clients who stop booking before they're gone.
Track: Fall-off rate (20% or less).
Walk away with: A reactivation workflow live in your CRM.
Q4 · Growth: Leadership & Sustainability
MONTH 10
Career Pathways
Show every team member a clear next step in their career.
Track: % of team who can name their next step.
Walk away with: A career pathway for each role.
MONTH 11
Leadership Rhythms
Set a few weekly rhythms that keep your team aligned.
Track: Weekly reviews held on schedule.
Walk away with: A leadership rhythm calendar.
MONTH 12
Step Back
Test whether your clinic runs without you in the room.
Track: Hours spent ON the business vs. IN it.
Walk away with: A Year Two priorities plan.
Built by a clinic owner, for clinic owners
Because a clinic that depends on you isn't actually built yet. We tested every part of this framework on our own clinic first: the metrics, the hiring funnel, the mentorship program and the fall-off system, before it ever became part of ClinicDash.
10 years
Running Strive Physiotherapy. Every system was tested on our own clinic first.
35,000+ calls
Analyzed to learn what actually converts a lead into a booked client.
10,000+ assessments
Tracked to know which habits really move outcomes, not guesses.
Coaching and ClinicDash, in one program
Twelve months of guided coaching with ClinicDash included, so the systems you build are measured from day one.
Monthly
$500 USD / month
Pay as you go through the 12-month program.
✓ 1:1 coaching, twice per month
✓ ClinicDash included
✓ 12 months, one focus per month, with a clear deliverable
✓ Systems tested at Strive Physiotherapy
Annual
$5,000 USD / year
Pay once for the full program and save $1,000.
✓ 1:1 coaching, twice per month
✓ ClinicDash included
✓ 12 months, one focus per month, with a clear deliverable
✓ Systems tested at Strive Physiotherapy
Ready to build a clinic that runs without you?
Book a call with Mike to see if the CEO Framework is the right fit for your clinic and your team.